Senior Paid Search Specialist
The United States Gold Bureau is an authorized bulk purchaser for the U.S. Mint, an authorized dealer for NGC and PCGS, and is a leading resource for news and information about the precious metals industry. The firm provides clients with the information and resources necessary to make informed decisions about their precious metals portfolio. The U.S. Gold Bureau sells gold, platinum, and silver in bullion form (coins and bars) as well as rare and certified investment grade coins.
Job Summary:
Consider yourself a paid search expert? Ready to put your skills to the test-at scale?
We are seeking a talented Senior Paid Search Specialist to join our marketing team. The ideal candidate will have a passion for digital marketing and a desire to drive growth through pay-per-click advertising. In this role, you will be responsible for creating and executing PPC campaigns across Google Ads and/or Bing Ads. You will work closely with our marketing team to develop and implement strategies that increase traffic, improve conversion rates, drive revenue, and save costs.
Responsibilities:
· Manage total monthly expenditures in excess of $500k.
· Execute successful PPC campaigns across Google Ads and/or Bing Ads.
· Conduct keyword research to identify target keywords and optimize campaign performance.
· Be an innovator for new concepts, compelling headlines, and creatives that generate high click rates and conversions.
· Monitor and analyze ad group performance; adjusting strategies and tactics as needed to improve ROAS.
· Collaborate with the marketing team to support omnichannel marketing campaigns that align and support Sales and Product teams.
· Leverage new technical tools, including AI-based innovations that drive efficiency and creativity.
Requirements:
Ready to showcase your talent? A portion of the interview process will include a working interview on the ad platform!
· Experience managing a minimum $100k monthly search budget
· 3-5 years of hands-on experience in PPC advertising, with a proven track record of driving results (case studies appreciated, to illuminate impact value)
· Expert working knowledge of Google Ads and/or Bing Ads platforms
· Strong analytical skills with the ability to analyze and interpret data to drive decision-making
· Excellent written and verbal communication skills; across Slack, Outlook, and Asana project management tasks
· Highly motivated self-starter with a passion for digital marketing
o High personal efficiency and acute organizational skills
· Ability to work effectively in a single contributor role within a team environment
· Bachelor's degree in Marketing, Advertising, or a related field preferred
· Portfolio strongly preferred
If you have a passion for digital marketing and a desire to drive growth through pay-per-click advertising, we want to hear from you! Join our team as a Senior Paid Search Specialist and help us take our marketing efforts to the next level.
US Gold Bureau, Benefits and Perks:
Benefits:
· Medical, Dental, Vision, Life, STD, LTD
401k:
· 100% match, up to 3% of contribution
· 50% match for 4th and 5th% of contribution
· Fully vested upon enrollment
PTO:
· 3 weeks (15 business days) per year
Holidays:
· Up to 11 paid days per year
Wellness:
· Onsite strength and cardio classes
· Financial Freedom Academy
· Weight Loss Competitions
Events/Fun:
· Employee Appreciation and Recognition Events and Trips
· Monthly Social Squad Events
· Seasonal and Holiday Events
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
Experience:
- Google Analytics: 1 year (Preferred)
- PPC Campaign Management: 1 year (Preferred)
- Managing over $100k in monthly search spend: 1 year (Preferred)
Work Location: In person