Strategy:
Grow insights capability and mentor a team of market researchers (sitting on both the US and Europe). Influence beyond Women’s Health to help grow total org capability.
Provide strategic guidance to senior leadership on market opportunities, competitive landscape, consumer trends, and data-driven insights.
Serve as the right-hand for the Global WH VP in developing and executing a comprehensive market and consumer insights and analytics strategy aligned with the Women’s Health Organization’s goals and objectives.
Market Research and Analysis:
Oversee the design, execution, and interpretation of qualitative and quantitative research studies.
Analyze market trends, consumer behaviors, and industry developments to provide actionable insights.
Monitor and assess competitive activities and market positioning to inform strategic decisions.
Consumer Insights and Analytics:
Develop a deep understanding of consumer needs, preferences, and pain points through various research methodologies and advanced analytics.
Utilize advanced analytics, machine learning, and data visualization tools to translate insights into compelling narratives and business recommendations.
Collaborate with cross-functional teams to ensure consumer insights and analytics influence product innovation and marketing strategies.
Data Analytics and Technology:
Leverage big data, predictive analytics, and advanced analytics techniques to enhance consumer understanding and predictive capabilities.
Stay abreast of emerging technologies and methodologies in market research, consumer insights, and analytics.
Implement state-of-the-art tools and platforms for data collection, analysis, and reporting.
Stakeholder Engagement:
Build and maintain strong relationships with internal stakeholders, including executive leadership, marketing, product development, and sales teams.
Present insights, analytics, and recommendations to senior management and cross-functional teams in a clear, concise, and impactful manner.