CatFace is a YouTube entertainment company, home to a family of channels with over 20 million combined subscribers and an average of 300 million views per month. Our goal is to entertain our audience with fun, light-hearted narratives and entertaining content for both children and young adults. A vital component of our business is creating multiple unique stories every week in order to keep our audience engaged.
Visit our YouTube Channels:
https://www.youtube.com/aphmaugaming
Visit our websites:
www.aphmeow.com
www.catface.com
We're on the hunt for a dynamic and visionary YouTube Strategist who is well-versed in the current landscape of content creation. The ideal candidate will craft and implement strategies to boost our channel's visibility, grow our subscriber count, and elevate our overall performance. They must align with our company culture and strive to achieve the extraordinary by leveraging trends and metrics. Their role will involve curating content that resonates with our established presence in Minecraft, Roblox, and animated shorts. The candidate should be ambitious, self-motivated, and innovative, ready to guide our team to new heights.
About the Job
The Junior YouTube Strategist will need to live and breathe YouTube and Trends. This position must be able to understand our demographic and come up with ideas that the demographic would desire to click on. Even if the idea comes from outside the demographic, they must be able to understand how to make it work, and if it can’t be willing to walk away from that idea.
If the candidate wants to exceed our expectations, they will study our data analytics for click through. Ultimately learning what makes a good thumbnail, that covers a topic highlighting the key components in the thumbnail to perform in every facet.
What You'll Do
- Develop and implement a comprehensive content strategy aligned with our brand.
- Research and stay updated on industry trends to ensure content remains relevant and appealing to our target audience.
- Collaborate with teams & creators to plan and schedule engaging videos that align with our goals across channels.
- Employ proven tactics to increase CTR, impressions, and thumbnail performance.
- Analyze YouTube analytics, user feedback, and art theory to optimize content for maximum impact.
- Use of color, photography, and art theory in understanding and crafting eye catching thumbnails to gamers and non gaming audience members.
- Foster a sense of community through interactive features, comments, and social media engagement.
- Implement best practices to enhance the discoverability of videos from brand expectation and youtube standards.
- Detail oriented reviews on thumbnails with management and art teams to ensure delivery of the best product through AB testing.
- Contributing to the idea generation process for our Roblox, Minecraft and shorts for both channels.
- Daily analyzing and reporting on key performance metrics, providing insights and recommendations for improvement.
- Utilize data to make informed decisions and adjust strategies based on performance results.
- Proficient in Roblox, Minecraft and mods and ability to create stories around them.
- Research and keep up to date with competitors' trending ideas and art styles.
- Ability to take feedback and make creative out of the box revisions based on collaboration.
- Ability to work with a team throughout the production process from blank canvas to published video.
What We're Looking For
- 1+ years' experience in YouTube Trends and willingness to learn
- Knowledge of influencers/creators and current video trends.
- Humility- you will need to have a willingness to learn and grow.
- Willingness to be a part of team- this role requires strong communication skills and the ability to change directions quickly.
- Must be based in the Austin TX area or willing to relocate.
What's In It For You
- Excellent Medical, Dental and Vision health benefits
- 401(k) matching
- Flexible time off
- Lunch, snacks and drinks provided in the office.
- Pets in the office once a month
- Onsite fitness center
- Relocation assistance for those coming from outside Austin.