(This is an incentive base pay position)
As a Marketing Lead Generation Specialist, you will be responsible for developing and executing lead generation campaigns that drive qualified leads for our sales team. You will work closely with the marketing and sales departments to create strategies that attract, engage, and convert potential customers. Your expertise will be crucial in expanding our customer base and achieving our sales targets.
Key Responsibilities:
- Develop and implement lead generation strategies to attract and engage potential customers.
- Create and manage multi-channel marketing campaigns (email, social media, PPC, content marketing, etc.) to generate leads.
- Analyze and optimize lead generation campaigns to maximize ROI and improve conversion rates.
- Collaborate with the sales team to ensure alignment and effective lead handoff.
- Utilize marketing automation tools and CRM systems to track and manage leads.
- Conduct market research to identify new opportunities and target audiences.
- Monitor and report on key performance metrics related to lead generation efforts.
- Stay up-to-date with industry trends and best practices in lead generation.
Job Type: Full-time
Pay: $70,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Experience level:
Shift:
Supplemental pay types:
Weekly day range:
- Monday to Friday
- Weekends as needed
Work setting:
- Call center
- In-person
- Office
Experience:
- Customer service: 1 year (Preferred)
- home improvement industry: 5 years (Required)
- Lead generation: 5 years (Required)
Ability to Commute:
- Cleveland, OH (Preferred)
Ability to Relocate:
- Cleveland, OH: Relocate before starting work (Required)
Work Location: In person