Digital Advertising/Webinar Specialist - Fort Lauderdale, FL
**In-Office, Not Remote**
A leading wealth management firm is seeking a motivated individual to join their Digital Marketing Team. This person will be a pivotal part of the dynamic marketing team, working closely with the Digital Marketing Manager to create and execute powerful digital marketing strategies.
Responsibilities:
Digital Advertising:
- Develop and implement digital advertising strategies across platforms including Google Ads, social media (Facebook, LinkedIn, etc.), programming display, and others.
- Create compelling ad copy, designs, and landing pages to drive click-throughs and conversions.
- Continuously optimize ad campaigns based on performance data to maximize ROI.
- Conduct key word research, A/B testing, audience targeting, and bid management.
- Track and report on digital ad metrics including impressions, click costs, conversions, and return on ad spend.
Webinars:
- Plan and execute a strategic webinar program to educate prospects and generate qualified leads.
- Identify relevant topics, source internal and external speakers, and develop webinar content.
- Oversee webinar promotion through email, ads, social media, and other channels.
- Manage webinar hosting platform, registration process, live delivery, and post-event follow up.
- Analyze webinar metrics such as registrations, attendance, engagement, lead capture, and sales pipeline impact.
Qualifications:
- 3 years minimum of experience in digital marketing, paid media, webinar/event marketing.
- Strong analytical skills and data-driven mindset.
- Excellent project management skills and multi-tasking abilities.
- Creativity for developing engaging ad copy and content.
- Proficiency with tools including Google Ads, social media, marketing automation, and webinar platforms.
- Basic knowledge of financial service products is a plus.
Job Type: Full-time
Pay: From $55,000.00 per hour
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
Work Location: In person