About Us
Pronoia Labs is a passionate team of professionals who support turn, a dynamic lifestyle brand, renowned as a top-selling cannabis entity operating across multiple states within the USA. Beyond cannabis, turn thrives as an e-commerce powerhouse in the hemp and apparel sectors. Our innovation extends into the non-alcoholic and functional beverage space, where we are currently in the R+D stage, while our current product line includes non-cannabis alcoholic beverages such as beer and seltzers. As turn continues to evolve, we plan to expand into more verticals over the next 12-18 months, ensuring our brand remains synonymous with versatility and innovation.
At turn, we operate under the ethos of "it's your turn," a slogan that captures our belief in transformation and opportunity, whether it's a verb to signify change or a noun representing a chance to make an impact. If you want to be an integral part of shaping and nurturing an amazing brand, this is the place for you!
Role Overview
As a Brand Manager at Pronoia, you will play a pivotal role in developing and executing strategies to enhance our brand's presence and engagement in the market. You will oversee brand ambassadors, manage store locators, handle inventory levels, and ensure our marketing efforts are impactful. Your leadership will be essential in driving brand awareness and sales growth.
Responsibilities
Manage Store Locator:
- Ensure accuracy and expansion of the store locator by SKU type to reflect current inventory and availability.
- Regularly update the store locator to include new products and locations, ensuring our customers have access to the most accurate information.
Inventory Level Management:
- Monitor inventory levels at key accounts to optimize stock levels and prevent shortages or excess.
- Communicate inventory needs and trends to the sales team for better decision-making.
Star Rating System and Digital Assets:
- Develop and maintain digital assets for high-performing accounts, ensuring timely deployment to support retailers.
- Create a star rating system to evaluate and enhance retailer performance.
Brand Ambassador Coordination and Training:
- Oversee the scheduling and activities of brand ambassadors (BAs) to ensure optimal presence and engagement in key stores.
- Train BAs on effective customer engagement and sales techniques, including the importance of user-generated content and emotional connection with customers.
- Conduct regular ride-alongs and store visits to monitor BA performance and provide on-the-ground support.
Engagement and Outreach:
- Lead outreach efforts to budtenders, understanding their needs and fostering strong relationships to enhance brand loyalty.
- Organize motivational sessions and initiatives to keep the team energized and focused on customer engagement.
Retail Displays and Store Audits:
- Manage the deployment and maintenance of retail displays, ensuring they are effective and up to date.
- Conduct audits of stores with custom build-outs to evaluate their impact and optimize display strategies.
Contests and Customer Engagement:
- Develop creative contests and engagement strategies to increase brand interaction and loyalty among customers and store staff.
- Actively seek feedback from stores and customers to understand their needs and improve our offerings.
Emotional Investing and Relationship Building:
- Organize events and gestures, such as taking budtenders to lunch or providing samples, to build strong relationships and show appreciation.
- Create a Budtender of the Quarter program to recognize and reward outstanding contributions.
Monthly BA Binder and Training Materials:
- Develop a comprehensive binder system with up-to-date brand information, product details, and training materials for BAs.
- Regularly update the binder and ensure it is a valuable resource for BAs to enhance their knowledge and effectiveness.
Special Projects and Travel:
- Travel to different territories as needed to support BA activities and conduct store visits.
- Work on special projects that require creative problem-solving and out-of-the-box thinking to support brand growth and engagement.
Required Skills
- The ability to conceptualize, explain, and execute brand initiatives.
- Excellent communication skills, both verbally and in writing.
- The ability to engage in active listening, rather than just talking first.
- Proven track record of influencing and leading teams to achieve brand objectives.
- Strong ability to conceptualize, explain, and execute brand initiatives.
- A passion for learning, and the willingness to receive and act on feedback and coaching.
Qualifications
- Experience building and maintaining brand recognition and brand loyalty for a fast-growing brand.
- Some cannabis knowledge, and a basic working understanding of different types of products in the market currently.
- Proven experience in inventory management and retail operations.
- Proficiency in digital marketing and social media engagement strategies.
- Valid driver's license and clean driving record.
KPIs (Key Performance Indicators)
- Positive feedback from supervisors, colleagues, and customers.
- Creation of a training program and physical binder system that Brand Ambassadors will utilize and be tested on.
- Managing and editing the training content, and adding regular product updates at least every quarter.
- Increase the accuracy and expansion of the store locator.
- Improved inventory management and communication with the sales team.
- Higher engagement and positive feedback from customers and budtenders.
- Successful implementation and utilization of BA training materials.
- Enhanced brand presence and sales growth through creative engagement strategies.
Physical Requirements
- Ability to sit for extended periods
- Ability to stand for extended periods
- Ability to type over 45 WPM
- Ability to view, read, and edit using a computer for extended periods
Pronoia is an equal opportunity employer and considers applicants for employment without regard to race, color, religion, sex, gender, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law.
Job Type: Full-time
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Experience:
- Management: 1 year (Required)
Ability to Commute:
- West Hollywood, CA 90069 (Required)
Ability to Relocate:
- West Hollywood, CA 90069: Relocate before starting work (Required)
Work Location: Hybrid remote in West Hollywood, CA 90069