Colby & Gale is looking for a MARKETING DIRECTOR to join their growing team in Damariscotta, Maine. Colby & Gale is a family-run business, founded on the ideals of outstanding service and community responsibility. We offer large-scale support and supply without compromising our commitment to high-quality service. Colby & Gale has been an integral part of the Lincoln County community for over 75 years.
The Director of Marketing will develop and execute an integrated, multi-channel marketing plan and program that raises brand awareness, drives increased customer retention as well as customer growth and supports the company’s overall goals and strategic objectives.
Primary Responsibilities
- Propose, plan, and implement a multi-channel marketing program that includes social media management, website management, email marketing, SEO/SEM (organic and paid), collateral development, and paid advertising (display, video, etc.).
- Oversee and continuously Colby & Gale’s online presence (www.colbyandgale.com) to optimize the site as both a recruitment and communications tool including design, features, content, user experience, mobile experience, search, and shareability.
- Manage Colby & Gale’s social media presence on all platforms, including original content planning and creation, scheduling daily content, paid advertising, social listening, and audience engagement.
- Plan and produce compelling visual storytelling that features video and photography to be used on multiple platforms and for multiple audiences, including social media and paid advertising.
- Develop and execute a robust email marketing strategy for target current and prospective customers that is timely, relevant, consistent, and actionable.
- Design and develop engaging product marketing content and printed/digital materials including viewbook, brochures, sell sheets, invitations, magazines, postcards, posters, cards, and direct mail.
Job Qualifications
- Bachelor’s degree in marketing, Communications, Public Relations, Digital Media, Journalism, or related field.
- 4+ years of experience planning and executing digital marketing campaigns including social media management, email marketing, paid advertising, and content creation (writing, photography, videography).
- Extraordinary attention to detail in all aspects of written and verbal communication.
- An entrepreneurial spirit and the ability to think strategically and creatively.
- The ability to anticipate, identify and solve problems independently.
- Strong project management skills and the ability to work both independently and collaboratively under tight deadlines.
- Experience with photography and creating short-form marketing videos.
- Readiness and willingness to engage in all aspects of the business activities relative to our industry
COMPANY offers a competitive compensation and benefits plan which is 100% Colby & Gale Paid Benefits, this includes: Family Medical Insurance, Life Insurance, Workers Comp Insurance, Profit Sharing, Personal Time and Paid Holidays
NO PHONE CALLS OR RECRUITERS PLEASE
Company isan Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Job Type: Full-time
Benefits:
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Damariscotta, ME 04543 (Preferred)
Ability to Relocate:
- Damariscotta, ME 04543: Relocate before starting work (Required)
Work Location: In person